As a committed member of both the National Association of Catering Executives (NACE) and the International Live Events Association (ILEA) in Atlanta, Lundy conceived the idea of an awards ceremony to celebrate excellence within the local event industry. This innovative concept rapidly gained traction, leading to the establishment of an awards committee chaired by Lundy and industry pioneer Judy Cook.

The awards were named “Allies” to represent the collaborative spirit of Atlanta’s event companies working together to achieve excellence in design, planning, and production. The inaugural event was held in 1991, attracting 185 event professionals in the Greater Atlanta area. It coincided with an Oscars broadcast, with awards presented during commercial breaks. Initially featuring a limited number of categories, the event has since expanded to include over 30 categories, reflecting the industry’s growth and evolution.

In 2015, the Allies transitioned to a certified 501(c)(3) public charity, the Allie Awards, Inc. An all-volunteer Board of Directors, comprising past Allie Awards Event Chairs and representatives from five strategic partner associations, manages the organization’s mission and funds. In 2022, the organization officially rebranded as the Allie Foundation of Georgia, Inc., aiming to foster greater year-round community engagement and distinguish itself from the annual event.

Today, the Allie Foundation of Georgia stands as a prominent event, contributing to charitable causes within Atlanta and inspiring similar awards across North America. The foundation remains dedicated to supporting the live events industry’s future growth through strategic partnerships and community involvement, continuing its legacy of excellence and altruism.